Years ago, I was working for a company where we were revamping business cards for our sale reps. I found this website for inspiration, and I still think it's relevant today. It is a list or innovative business card design. Cards on here range from simply stunning design to the less practical but wow. I picked some of my favorites but you can check out the whole list at http://creativebits.org/cool_business_card_designs.
I feel that the most successful examples are have contact information clearly visible without being wieghed down by excessive distractions. If they choose to use a little gimmick to get your attention, ones that directly relate to the profession are the most successful. With so many business cards floating around out there, it does pay to stand out. I know people who save any unique card they get so they can show them off to other people. If word of mouth is great advertising than this isn't far off. However, it should not be done at the expense of loosing valuable contact information. People may love your card but if they can't figure out how to reach you, what's the point? I should also mention, many on the list would cost more than your standard business card (some much, much more). Your budget and printing limitations should be considered.
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